SIX EASY STEPS TO HAVING ART YOU LOVE IN THE HOME
Walking into an art gallery with the intention of buying a piece of art takes a bit of courage, a little education and a strong connection to feeling what you love and how it may or may not work in the space. How do you take that leap to complete that one space that yearns for the right piece?
When writing about the art buying process, Kelsey McKinney of curbed.com looked to Rebecca Wilson, chief art curator at Saatchi Art, and to Stas Johnson-Chyzhykov, associate director of collector relations at Artsy. Here are six of their top tips for buying art for your space:
1. Start with an intention
“If you’re not experienced in the art world, it can be intimidating to enter a white cube and not know where to start,” Johnson- Chyzhykov says.
The key to overcoming that sense of overwhelm, both specialists said, is having a project in mind when you start: Maybe it’s an empty space on your wall that needs to be filled, or a desire to add a specific color to a room.
“Once you have an intention, it doesn’t matter if you know the vocabulary, you’ll know what you’re looking for, and that makes it much easier to find something you love.”
2. Know your budget
“A good first priority for a new collector is to focus on what your budget is,” Wilson says. Before you even start looking at art and trying to decide what to buy, you should decide how much you want to spend. “Be specific about that—and fairly fixed,” she says.
“You can buy artwork regardless of what your budget is. The key is just to have one.” Both Wilson and Johnson-Chyzhykov say that you can get a very nice painting by an emerging artist for $500 dollars. “But if you only have $100 dollars,” Wilson says, “there is still a lot of beautiful art you can buy for that.”
3. Get the most value for your dollar
Once you know how much you want to spend, you should try and get as much as you can for that money. “Generally, the more you can get for your money the better,” Wilson says. “If you have a $1,000 budget, for example, and the option of a 20-inch by 20-inch painting or a 40-inch by 40-inch painting, for a new collector I would say to go bigger if you can, so you’ll have a stand-out work.”
A good way to get great work is to buy work by emerging artists. “The work might go up in value, but that’s a secondary concern,” Wilson says. “It’s amazing what you can find by artists who are just starting out. There is some really beautiful work out there.”
In addition, if you’re looking at work in a gallery, Johnson-Chyzhykov says to always ask if the price is final.
“You can always openly ask if there is any flexibility in the price as galleries often incorporate a 5 or 10 percent discount.”
4. Try shopping online
Typically, collectors buy art in galleries, limiting the options to curators’ choices and the galleries where they live. In the past five years, the online art purchasing has revolutionized what you can buy. Online companies like Saatchi Art, Artsy, Absolut Art and Uprise Art are removing the barriers of entry for new art collectors and democratizing the process. “If you don’t travel, online offers the opportunity to see art from all over the world,” Johnson-Chyzhykov says. “Our site [Artsy] has more than 4,000 galleries listed and is truly international.”
Saatchi Art, even offers the use of complementary online curators who can help you find a piece that matches all of your desires for your room.
5. Ask about the work’s story
“Art is a conversation starter,” Johnson-Chyzhykov says. When someone comes into your home and sees it on the wall, you hope that it’s unique enough to inspire conversation. “As the owner of the artwork, you really want to know the story behind it.” Once you find a piece that you might want, find out everything you can about it.
Galleries will have information on the artist’s life and training, and can tell you the story behind the piece: why it was created, what it means to the artist, and a myriad of other cool facts with which you can dazzle your party guests.
6. Buy something you love
“The more you look,” Wilson says, “the more you’ll understand what you like.” And no matter how little you know, or questioning your decision, if you see something you know you love, buy it. “Don’t be afraid to make that first leap,” Johnson-Chyzhykov says.
“You’ll be living with this art. You want to be inspired by it every day.”
Painting by Pamela Qualls, Ph.D.